Behavioral science, designed and built.
I help founders find where people hesitate, and design what helps them decide.
Taking on a limited number of projects this quarter.
Who you'd work with
I turn how people decide into tools that help them, and I build them myself.
Trained in social psychology, working in product, building with AI. The Sapient Studio is my own company, next to leading R&D at Crobox, a guided-selling platform.
Alongside that role, the studio takes on a small number of fixed-scope projects.
Brands I've worked with
Before any screen, I look for the moment people hesitate and the reason underneath it.
Where I used itGuided-selling flows that help shoppers choose, for brands like the ones above.
The insight becomes a flow, a page or a tool that a real person can get through without thinking about it.
Where I used itPrism, from first sketch to the tool a whole company uses.
No hand-off to a dev team. You see a working version in weeks, on your own material.
Where I used itThis site, spark-and-wonder.com and a fitness app in production.
Published
Co-author of the chapter on influence in Sociale psychologie, the Dutch university textbook (Vonk and Hoorens, eds., Boom, 2022).
What working together looks like
You tell me where people stall: they visit, they look, they don't start. I ask until I can say your situation back to you.
I come back with how I read your situation and a set of ideas, each scored on how much it matters for you. You tell me where I read it wrong.
Together we pick the one or two worth doing, and I put a fixed scope and price on exactly those.
You see it working early, and it's handed over with a clear go or no-go.
“People drop off or don't get it.”
I read your flow through how people decide. You get ranked findings, the reason behind each, and the fixes.
“My team spends days on this.”
For you and your team: a map of how the work really runs, and a ranked shortlist of what to automate.
“We want AI in this and don't know if it works.”
A working prototype on your real data in a few weeks, handed over with a clear go or no-go.
Spark and Wonder, the studio's own publishing brand
Challenge Big ideas, small readers, and a brand run by a very small team.
Thinking A feeling sticks before a rule, so each book carries one feeling a child already knows.
ResultA publishing house run by two people: storybooks in up to eight languages on Amazon, and a content engine that posts every week.spark-and-wonder.com
Concept and build, at Crobox
Challenge Persuasion science lives in papers that marketers never read.
Thinking Lay it out like a periodic table, so the principles become something to browse, compare and play with.
ResultPersuasion science out of the papers and into a public tool: 100 principles of consumer behavior anyone can browse.persuasion.crobox.com
Internal platform, built at Crobox
Challenge An off-the-shelf HR tool collected scores, but nobody changed what they did.
Thinking One platform for reviews, feedback and hiring, measuring the behaviors the company wants.
ResultReplaced the company's HR tool outright, with an AI coach on the way.
20 minutes, no pitch: that's step 1. Bring the hard parts.
No slot that fits? Email me and we'll find a time. (hello [at] thesapientstudio.com)